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stavros.didakis@nyu.edu

White Magnolia

Animating Shanghai’s Skyline

Public performance, December 2020-May 2021, Supported by the Sinar Mas Group and NYU Shanghai

The White Magnolia building is located on the North Bund, in Shanghai and boasts one of the largest media facades in the world with a daily viewing exposure of approximately 800,000 people. In September 2020, Sinar Mas, the managing company, provided permission for the development of generative visual content. The productions consisted of original works that aimed to challenge the conventional perception regarding the visual content that can be viewed on Shanghai’s skyline.

The final composition was displayed for an approximate duration of 6 months, from December 2020 to May 2021.